I was so excited when I first caught wind of this story. K-Mart merging with Sears? Fans of the movie Army of Darkness will know why I experienced a frisson of joy. But then I heard more and found out that both sets of stores are going to retain their own names and brands or make a switch from one to the other. Despair. How could they miss the possibility? The perfect slogan awaits in the merging of their names:
"Shop Smart. Shop S-Mart."
O! What might have been!