Penny Arcade is doing a Kickstarter and I have learned an interesting thing from it. They have been doing a thing for a number of years now called Pinny Arcade. Basically, they sell you some overpriced pins with stuff on them related to games or their comic and then you can trade them with folks. There are special and somewhat limited pins that are only sold for a time or pins that are available only at certain events and whatnot. It's a giant and successful money grab. Nothing wrong with that, so far as it goes.